Discovery Gaps, Attribution & Measurement

⚠️ Note: This log is free written. It might contain thoughts in progress, mistakes, errors and logical fallacies. It is not thought leadership.

It's no secret in marketing that things have and are changing (structurally) - whether it's the transformation of search engines (AI AI AI), the emergence of new consumer behavior in using social media as search (Hollaaa Gen Z!), or the ongoing evolution of the business landscape, the AI era is definitely not going to be boring. Why? Because the best practices are no longer a given - everyone must come ready to roll with the punches - and that is both terrifying and exciting all in one.